MadBro: Serverless Video Advertising Platform Development

Serverless application development for video advertising platform. Users pay for a gated content by watching targeted video adss.

Technologies:React, AWS Cognito, Amazon Simple Storage Service (S3), Amazon CloudFront, AWS Lambda, AWS Elastic Transcoder, TypeScript, MongoDB


Madbro is a serverless advertising platform where users can pay for gated content by watching targeted video ads.

Madbro’s goal is to ensure that readers regain independent control over their own attention, are able to practice the right of free decision-making, and only give their attention to those that offer them proper consideration in return.

Madbro provides an alternative business model for online publishers.


Building a software developer team from scratch is a huge challenge. This is what the founders of Madbro were facing, similarly to their previous venture.

Coding Sans has a long-term relationship with the founders of Madbro (previously working together on a video messaging app, Clipdis). Coding Sans has been selected for the project because of this relationship and also for the experience we possess working with video and serverless technologies. 


Users are facing an enormous amount of badly-targeted ads. It’s no wonder that the number of Adblock users has increased dramatically in the last few years. Madbro gives back control to users. In exchange, users get access to a gated content.

It also provides an alternative and more efficient business model for online publishers, increasing revenue without distracting the audience with unsolicited advertisements.

Madbro is a web application that can be integrated with any website and it’s also compatible with every platform (such as iOS, Android, and Windows).

Coding Sans was responsible for delivering the whole project, including:

  • Building the admin interface
  • Web SDK
  • iOS SDK
  • Android SDK
  • Serverless backend


Madbro was successfully launched in 2017, soon partnering up with some of the biggest multinational companies and online publishers. The first pilot project started in late 2017 with a literature-focused online magazine.

Thanks to Madbro, the visitor number of the online magazine increased, along with the advertising revenues.

_Outsourcing to consulting

Our Story


We are an IT consulting firm that specializes in providing knowledgeable and reliable services to businesses and clients across the globe. Founded in 2016, Coding Sans has been a leader in providing innovative digital solutions to businesses of all sizes, understanding both client and business needs while leveraging the latest technologies. When we had reached our limit in providing our talented developers with stimulating work opportunities, our partnership with the most prominent digital consultancy has enabled us to take our capabilities to the next level. With our engineers pursuing their goals in a new environment, most of the business team stayed together to educate and aid businesses through consulting services.

_The pillars of our work

How We Do It

Code Quality

Our code is tested, linted, and follows the industry best practices. It’s also self-describing so you will know exactly what is happening under the hood.

Free sprint

You won’t get to know us until you work with us. To minimize your risk in the process, we provide the first sprint of coding for free, so you can check out how we actually work to decide whether it meets your requirements.

Full transparency

We provide full code transparency with version tracking software (GitLab or GitHub) and use a direct communication platform (Slack) to communicate achievements, setbacks, and changing requirements on the fly.