Madbro is a serverless advertising platform where users can pay for gated content by watching targeted video ads.
Madbro’s goal is to ensure that readers regain independent control over their own attention, are able to practice the right of free decision-making, and only give their attention to those that offer them proper consideration in return.
Madbro provides an alternative business model for online publishers.
Building a software developer team from scratch is a huge challenge. This is what the founders of Madbro were facing, similarly to their previous venture.
Coding Sans has a long-term relationship with the founders of Madbro (previously working together on a video messaging app, Clipdis). Coding Sans has been selected for the project because of this relationship and also for the experience we possess working with video and serverless technologies.
SCOPE AND SOLUTION
Users are facing an enormous amount of badly-targeted ads. It’s no wonder that the number of Adblock users has increased dramatically in the last few years. Madbro gives back control to users. In exchange, users get access to a gated content.
It also provides an alternative and more efficient business model for online publishers, increasing revenue without distracting the audience with unsolicited advertisements.
Madbro is a web application that can be integrated with any website and it’s also compatible with every platform (such as iOS, Android, and Windows).
Coding Sans was responsible for delivering the whole project, including:
- Building the admin interface
- Web SDK
- iOS SDK
- Android SDK
- Serverless backend
RESULTS AND FEEDBACK
Madbro was successfully launched in 2017, soon partnering up with some of the biggest multinational companies and online publishers. The first pilot project started in late 2017 with a literature-focused online magazine.
Thanks to Madbro, the visitor number of the online magazine increased, along with the advertising revenues.